Until January 2007 the Jaipur Heritage International Festival was the flagship event of the Jaipur Virasat Foundation (JVF), a multi-disciplinary and non-profit trust registered in India in 2002.

The Rajasthan Day Celebrations - Jaipur Festival 2008 is an amalgamation of Jaipur Heritage International Festival and the popular Rajasthan Foundation Day Celebrations (created by the Government of Rajasthan).

The creation of a single festival presented under one identity captures and builds on the advantages of both, and still allows for operational autonomy to the partners ensuring core delivery of events, smoother functioning, timeliness and quality in program.

JVF runs the Jodhpur RIFF in collaboration with the Mehrangarh Museum Trust, Jodhpur.

JVF is dedicated to the creative management of Rajasthan’s cultural and built heritage to make it a source of livelihood for creative communities that are bypassed by mainstream development mechanisms. It uses cultural assets to make ‘products’ that can be enjoyed by the local people and the world (through tourism), as engines that drive a heritage-based approach to sustainable development, and as permanent safeguards for the region’s rich cultural legacy.

With connectivity at all levels of society, JVF evolves innovative and focused strategies through pilot programs and projects that recognize the demands of an increasingly globalized world.

JVF’s work has been spearheaded by its Founder Patron, Mrs. Faith Singh, the creator and driving force behind Anokhi, a commercial enterprise that successfully engaged with the challenge of transforming a traditional textile craft of Rajasthan, block printing, into livelihood opportunities that have sustained crafts persons continuously over the last three decades, while establishing an Indian label.

JVF has a small, enthusiastic staff representing multiple disciplines. It is developing a strong network of partner organizations, citizens, scholars, professionals, industrialists, businessmen and artists. JVF has the potential to deal with all aspects of heritage-based social and economic development and continually attracts dynamic young individuals committed to building an informed, diverse and proactive citizenry.

JVF sees itself as the core of a future institution through which local arts, crafts and traditional knowledge systems take their rightful place as dynamic, relevant and irreplaceable resources for a better world. As JVF pursues its programs, it works to establish an institutional framework linked worldwide with other such institutions, to embed its vision, objectives and strategies permanently in the fabric of Indian society.

HRH Prince Charles of the UK is International Patron of the Jaipur Virasat Foundation.